Corporate Promotional Gifts : The Fridge Magnet Is Dead, Long Live the Computer Desktop
Corporate promotional gifts come in all shapes and sizes. They can
range from the very common personalized pens, calendars, mugs,
caps and fridge magnets to very sophisticated company branded
software programs that are placed on the desktop or taskbar of
a computer. Like every aspect of business in the modern age,
computers and the Internet are changing the very nature of even
these simple promotional tools.
Promotional business gifts or freebies can be a very effective
branding and promotional tool for any company. No matter what
you're selling, branding your company's logo, motto and sales message
can play a significant role in the success of your business. You must
promote your company. You must get your company's name or product
out there in the marketplace. Therefore, some effort and planning
is required if you want your promotional strategy to succeed.
In a very competitive world, companies must work hard at getting
their brand name into the spotlight. Promotional tools or corporate
business gifts should be used to capture the goodwill of the
buying public, whether it be a free sample or some simple company
gift. Personalized 'tokens of goodwill' do work; that's why companies
In order for these personalized or branded business gifts to be
really effective, they must be useful. Your customers or potential
customers must want your free gifts, they must have some use for them.
Whether it's a cool looking company cap that keeps the sun out their
eyes or a favorite mug that displays your logo as well as serving
up a mean cup of coffee; your business gifts must be used by your
customers. The more they are used, the more effective your
promotions will be.
When choosing your business promotional gift you should keep this fact
in mind and pick something that your customers will use every day.
That's why simple products like mugs, pens or caps are often chosen
However, we are moving into a different era, things have changed
somewhat. You may have noticed, but we have a little thing called the
Internet that's stirring everything up. There has been a gradual
shift in how business or commerce is done in the world. More and
more business in done through Computers and the Internet. If not
directly, then indirectly; most business transactions, buying,
selling, promoting, etc. is being filtered through the Internet.
Even if consumers don't buy the products directly online, they use
the Internet and Search Engines to research and gather information
on the products they're thinking of purchasing. As each new generation
of very savvy computer users enter the marketplace, the influence
and power of the Internet and Computers will only grow stronger.
Why is this a significant trend or factor? We are talking about
fridge magnets here?
It's important because you must also shift your promotional material
to capture this ever growing consumer base. You must put your
branded company logo, sales message and contact information into
this Computer/Internet mix. You must adjust your promotions to
take full advantage of the Internet and Computers.
How do you get your company's promotional tool or vehicle onto
all your customers' computers. Although this task may seem
complicated at first glance, it's really quite simple. You just
need a software program or utility that fits onto your client's
There are many examples of this, screen savers and wallpaper come
readily to mind. Very simple to design and a very effective way
of promoting your product or company. Many software programs also
offer free trial downloads that are placed in the taskbar or on the
computer desktop. These are in essence, taking the place of the
old fridge magnets, although most also have a practical use besides
just advertising your company's message.
Another great example of an unique corporate gift is a desktop
eCalendar, that virtually (pun intended) takes the place of the
old traditional promotional calendar you have on your kitchen wall.
These eCalendars are very practical and useful promotional gifts
that sit directly on your customer or potential customer's desktop.
It's accessed every day and is front and center of all this
Computer/Internet business or commerce.
The computer desktop is the perfect spot to have your company's
logo, sales message and contact information. Right in the heart
of the matter. These eCalendars are prefect examples of how your
promotional techniques must change with the times.
What ever method you use, the next time your company plans
a promotional business gift, think beyond the refrigerator
door. Try some promotional product that will place your
company's logo and message directly onto the computer desktops
of your clients and future clients. Take full advantage of
the Internet. It has to be good for something.
Why not put it front and center, right in the heart of your
next corporate promotional gift!
For a whole range of Corporate Business Gifts to reward hard
working employees or sales staff - Visit This Link:
Corporate Business Gifts
Get a Free Desktop Calendar & Planner
compliments of Titus Hoskins and DATEwise. Copyright © 2005. This article may be freely distributed if this resource
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