Creating Messages That Get Results
This is where the real meat of e-Marketing begins. You have a list
of hungry subscribers at your fingertips and now you need to convert
them into customers. You want to send them the best offer possible,
presented in the best possible light. In order to accomplish this, you need to create effective sales copy. Good copy includes many elements: voice and style, proper
grammar, spelling and punctuation, emphasis on benefits and
much more. Let’s talk a bit about each of these. Voice/Style* Your messages should sound professional without sounding “stuffy’. You need to find your unique voice to connect with your subscribers. Pretend that you are sitting across the table from a friend and write
as if you were speaking to them (leaving out, of course, things like
swear words or references to your personal life). You should also keep close watch over pronoun usage. Talk directly
to the subscriber and avoid using the word “I” as much as possible. Be personable, but not too personal. English 101* We all make mistakes in our writing at times. Your subscribers will probably forgive you for a few gaffes. However, you don’t want to send out horribly
written messages. Always run your copy through a spell-checker. Brush up
on your grammar and punctuation skills if you’ve gotten rusty. Focus on Benefits* Never place your focus on selling the product or its features alone. People
want to know what the product can do for them. For example: will it save
them time? Will it save them money? Will it bring more love into their life? Remember that most consumers, even if they swear otherwise, purchase
products that they desire, and not products they need. Self-gratification
and self-improvement always lay behind the buying impulse Offer Useful Content First* Are you giving your subscribers useful information? You need to win them
over first with lots of high quality, free content before you begin making
offers. Your sales pitches should be periodic in nature. It’s a really bad idea to flood your list with offers every single day of
the week. If you want, you can bury an affiliate link or two in each
newsletter as long as it points to a useful resource in the context of
your content. Just go easy on the special offers, though. The best way to prime your subscribers is through scarcity. Your offers
should be something subscribers look forward to receiving, rather than
something easily predictable. Calls to Action* When you do finally send an offer to your list, don’t be shy about letting
your subscribers know what action you want them to take. If you want them
to buy a product, sign up for a membership, visit a site, etc., then offer
them the link and tell them to go for it. Sprinkle your link several times throughout the copy for maximum effectiveness.
Javier Salces is an experienced online marketer who runs several successful viral marketing sites with thousands of members. Discover how to make big profits from a small mailing list at: http://www.opt-inleads.com/recommends/bigprofits/ Article Source: http://EzineArticles.com/ |