How to Get Rid of Annoying Cold Callers
Ring ring . . .
Potential Buyer (PB): Hello
Cold Caller (CC): Is this Peter Miller?
PB: Yes, who is this?
CC: Hi, this Amy of XYZ Company. How are you?
PB: OK, what is this about?
CC: Do you want to know about a totally safe way of increasing your net worth by
200% in less than 10 years? We have an absolutely unique product you certainly
have never heard of. I am sure you must be interested in that. Here is how it works .
Do you ever get calls like this? If they annoy you at least half as much as they annoy
us, then you have a good idea of what we are talking about.
A few days ago, I found an online forum with a list of possible responses that could
help you get rid of irritating callers in no time. Here are some of our favorites:
If they start out with, "How are you today?" say, "Why do you want to know?"
Alternatively, you can tell them, "I'm so glad you asked, because no one these days
seems to care, and I have all these problems. My arthritis is acting up, etc." When
they try to get to the sell, just keep talking about your problems.
Cry out in surprise, "Amy, IS that you? Oh my God, Amy, how have you been?"
Hopefully this will give Amy a few brief moments of terror as she tries to figure out
where the heck she could know you from.
Tell them to talk VERY SLOWLY, because you want to write EVERY WORD DOWN.
If a female telemarketer calls your boyfriend's house ask her just why she's calling,
act like you can "see right through this stupid cover-up!" and harass her for
"secretly seeing" your boyfriend. Don't stop until she hangs up, or threatens to
What is it that annoys us so much about these calls?
Lack of respect: Most cold callers (CCs) donít seem to care whether we are
even ready to talk Ė or at least listen! Ė to someone. Perhaps they believe that the
fact that we picked up the phone gives them the right to make use of our time.
Most CCs donít seem to care about what we really want: Most CCs (and
many sales people, for that matter) believe that everybody should want their
wonderful product and therefore pitch without hesitation.
Itís about what the CC wants: Apparently, such CCs have only one thing in
mind: a quick sale. That means the call is important mostly because they can benefit
from it, even though they may also think that the potential buyer would possibly
We donít like being pressured: Pressure creates resistance. Even if the
offered product might be something that we need, we tend to resist simply because
most of us hate to be pressured.
Does any of that sound familiar to you? Have you ever wondered why many
companies still use this sales method? The answer is simple: it gives them results.
Traditional cold calling is a numbers game, which could work as follows:
- Make 100 cold calls.
- Get 10 people to show some interest.
- Get one or two of them to buy (the lucky strikes!).
Yes, despite all the negative feelings triggered by these calls, there will always be
people who listen and might even end up buying. These buyers couldíve been
looking for such a product and the cold call was simply a timely, convenient way to
get it. So if you make enough calls, youíll get some results that might make it
worthwhile to continue with this approach.
What does it do to the CCs? Apparently, they must have a very strong self-esteem if
they can keep using this approach despite being rejected 95 to 99 times out of 100.
What does it to the image of such companies? Needless to say, you canít build a
high-quality image by using this cold-call method.
Can cold calls be made in such a way that fully respects the person being called and
does not create any pressure? Can you imagine talking to a sales person who
doesnít want to bully you into doing things his way as quickly as possible?
The Stop Selling!
approach consists of a unique mindset combined with certain skills that helps
any sales person, including cold callers, quickly create and maintain trusted
relationships. This approach incorporates the realization that the sellerís process,
even when it leads to good results, is actually the limitation of even greater success.
Summary: Traditional cold calling is a numbers game and
annoys most recipients of such calls. The ďStop Selling!Ē approach helps sales
people quickly create a trusting relationship with prospects and customers. This is
achieved through a very specific buyer-friendly mindset and skills that support this
About Charlie Lang
Charlie works with executives who are already successful and want to stay at
the leading edge. They are often challenged by issues like:
- How to improve staff retention, especially how to keep top performers
- How to achieve a corporate success culture that guarantees longterm
- How to create new levels of excellence through high employee
- How to transform the business results through a different approach towards
Charlie, an executive coach & trainer who is known for his innovative approaches
towards leadership, change processes and sales, assists his clients in mastering
these challenges. They achieve outstanding results through Charlie's unique
application of latest findings in research combined with his own experience in
international management and leadership.
Charlie is the author of numerous articles and of the book The Groupness Factor. He delivers speeches and keynotes on sales, leadership and coaching.
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