The Man Who Offered to Beat Me Up
Today I received a long letter from a man who
created a new self-defense system. He claims
he can defeat anyone in under 3 minutes.
He wants me to promote him and his method.
He went on to say he'd be happy to meet with me
to prove his skills.
What did he have in mind?
He wants to beat me up.
"If I can defeat you within 3 minutes," he said
in his letter, "then you promise to promote me
and my products. Deal?"
He went on to give me the contact information
for his agent so I could set up the match.
It might have made an interesting webcast. I can
just see the headline:
"51-year-old formerly obese Internet Marketing Expert meets 30-year-old Superman-fit Martial Arts Expert in Quick-Kill Match. Register now."
Gee, I wonder who would win?
I'd lose even if I went armed.
What would you have done?
How would you have responded to his offer?
Unless you're a fighter looking for a match,
you'd probably toss this offer in the trash.
I often wonder what people are thinking. Does
this guy really think I'll fight him? And then, if I lose,
I'll gladly smile and start marketing him?
I don't claim to be a fighter and am not seeking
bouts. I'm also not seeking new clients. Especially
clients who want to break my nose to prove they
are better than me.
When you reach out to anyone, keep in mind
that no one likes to be told they are inferior. It
is not a good way to win friends and influence
people. In fact, it's not a good way to do much
I think the lesson here is that we all have egos.
The better way to approach people is to put your
ego under theirs.
In other words, be willing to lower your status.
Don't flaunt your stuff. Instead, show your weakness
and ask for help.
This nervy fighter might have done better by
offering to teach me his new method, not offering
to embarrass me with it.
This works in your marketing, too.
Rather than boast that you or your business
is the greatest, focus on how you or your business
can make your customer or client the greatest.
See the difference?
This redirection of focus can trigger a true
transformation in your sales.
See you in the ring.
Dr. Joe Vitale is the author of way too many books
to list here. His latest title is "The Attractor Factor:
5 Easy Steps for Creating Wealth (or anything else)
From the Inside Out." Register for his monthly
complimentary ezine at http://www.mrfire.com
His Executive Mentoring Program is described at
Copyright © 2005 by Joe Vitale. All rights reserved.
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