And You Thought Popularity Only Mattered in High School
Remember the most popular kids in High School? Everyone wanted to be around them, date them or be friends with them. Being seen with the "in crowd" you look good. Popularity has its advantages. Turn the clock forward a few years and throw in the Internet, and even though you might be long past your school days, being popular still has its perks. What I'm referring to is called "Link Popularity," and if
you don't have the faintest clue what I'm talking about,
strap on your seatbelt -- we're going for a ride. Link popularity is very important to your website and can
give you an "edge" when it comes to ranking with the search
engines. Oh, I see I have your attention now. Your site's
link popularity is based on how many other "quality" related
sites link to yours. It's based on incoming and outgoing
links so don't overlook the fact of setting up your own
"links page" to reciprocate a link to all of the websites
who have agreed to link to yours. The reason why search engines give sites with more links a
higher rating is based on the logic that if other sites are
linking to a site, it must contain valuable content. Thus
you'll score a few extra points for being so popular and end
up ranking higher. What kind of sites should you link to, and how do you find
them? Good questions. Most site owners' biggest fear is
linking to their competitors. Not a great idea. Instead of
looking at it that way, what you want to do is find
"complementary" sites that will
enrich your website while making it more of an
informative resource. For example, say you have a landscaping
/nursery site. You could link to sites that explain how to
grow better flowers or shrubs, how to treat soil, tips and
tricks of landscaping design, etc. All of these
sites will enrich yours by providing more information on a
subject your website guests are already interested in.. So how do you find link partners? The easiest place to start
is with the search engines, by typing in keywords that relate
to your site's theme and searching for complementary
websites. You might want to check a site's page rank with
Google before deciding if it will make a good linking
partner. The experts say you should look for sites with a
page rank of at least 2 or higher. Page rank can be checked
with the Google toolbar. Once you find some suitable partners, you'll want to email
each site owner asking if they would be interested in
swapping links with you. They may receive many such
inquiries so you'll want to make yours stand out from the
crowd by complimenting them on their site and telling them
the benefit of linking to your site. I'd strongly suggest you stay away from banner and button
linking and use text links, for a few reasons. The biggest is
if you can write a fun, interesting site description for
yourself and use your key phrase in that description, it will
also rank higher with the search engines. Remember this when
sitting down to write up your link text for the exchange.
Smart website owners know this and use it to their
advantage. If you would like automate the "link exchange process"
there are software and services that will help speed up the
process. Let's look at a few: 1) LinksManager: http://LinksManager.com If you'd like to use a 3rd party service to automate the
process and can afford $19.95 a month, LinksManager does a
great job. No software to install and you can import your
current links page easily. Offers a 30 day free trial. 2) LinkageExpress.com: http://www.LinkagExpress.com If you don't want to do the job yourself you can pay this
company to find link partners for you. Twenty-five link partners will
cost you $497.00, and the prices go up from there. 3) Zeus: http://www.Cyber-Robotics.com A software program that actually goes out and finds link
partners for you. A demo version is available for free but
the pro version will run you $195.00 4) Reciprocal Marketing: http://www.ReciprocalMarketing.biz An outside service that handles finding and setting up
reciprocal links for you. They only charge $1.00 per link. 5) Links 2.0:
http://www.gossamer-threads.com/scripts/links/index.htm Links is an easy-to-use Directory Management program. It
allows you to run a complex link directory without being
overwhelmed by editing and updating htm pages. You can
download it for $150.00 6) Link Survey:
http://antssoft.com/linksurvey/index.htm?refchr Multi-purpose software that can compare inbound links of
your website with those of your competitors, locate potential high-
quality link partners of your website, and more. Buy it for
$39.95 or download the free trial version. 7) Arelis: http://www.axandra.com/arelis/index.htm Software to automate the process of finding link partners
also has a great "Find Competitor Links" feature that allows
you to quickly find all Web sites that link to your
competitors, and these are good candidates to have link to
your site. Free trial version available. So how popular are you? There are many ways to test your
website's popularity right online without the expense of
software. They all pretty much work the same way: Just enter
your url and hit submit. Some of them are: 1) MarketLeap: http://marketleap.com/publinkpop/ 2) I Need Hits http://www.ineedhits.com/free/popularity/ 3) AddMe http://www.addme.com/popularity.htm 4) Submit Corner
http://www.submitcorner.com/Tools/Assessment/ 5) Link Popularity http://checkyourlinkpopularity.com/ 6) Market Post ion http://linkpopularitycheck.com/ 7) LinkPopularity.com http://www.linkpopularity.com/ If after checking your popularity you find out you're
lacking in the "popular" department, you'll need to get busy
with your research and start compiling a list of possible
linking partners. Yes, it does take time, but the benefits
of a good linking strategy are well worth it. If you'd like to read more on link popularity check out some
of these great sites: 1) Linking 101: http://www.linking101.com/ Plenty of good resources to help you with your link
popularity. 2) Eric Ward: http://ericward.com/articles/primer.html An excellent primer on linking. 3) Spider Food:
http://www.spider-food.net/link-popularity.html Excellent information on linking strategy. 4) Linking Matters: http://linkingmatters.com/ You'll find more information here than you'll know what to
do with. Don't forget to download the 33-page PDF report for
even more resources. 5) Axandra:
http://www.axandra.com/arelis/increase-link-popularity.htm A free ebook on linking especially geared towards those who
are using Arelis Software. Remember, "no man is an island," and that is especially true
on the Internet. Make sure you're seeking out other quality,
related sites and exchanging links with them on a continual
basis. By doing so, you'll make your website a more valuable
resource and increase your search engine ranking at the
same time... and that's one "popular" marketing idea.
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