How To Effectively Connect With Your Prospects And Close More Sales With Proven Communication Skills
Ever wondered why some sales letters produce extraordinary
results? Ever been "sucked in" by some web copy and, like some
magic, been literally held by the hand until you click on the
order button? What do you think was really the power behind that
irresistible pull? If you've ever tried to answer these
questions, you may have observed that the power behind those
magical results is the words used. Yes, to REALLY connect with
your prospects/customers, you need the right words and the
effective use of those words. Effective communication is a science. And, like every other
sciences, there are proven steps to implementing it successfully.
The highly successful entrepreneurs know its real worth. Every
marketer worth his onions must master this art of effective
communication to really produce the results he desires. To market
your products/services profitably, you must be able to convince
your prospect/client why he/she must buy from you. Marketing online lays more emphasis on the written word. Your
sales letter, web copy, emails, ezine, etc. must be able to
effectively communicate your ideas. This is what copywriting is
all about. It is the masterly use of words to effectively express
your ideas to enable your reader do what you want. Study the
master copywriters and you'll be amazed how they
effectively do this. And if you want to succeed online as an
internet home business entrepreneur, you must master this skill. Now there is a secret to effective web communication skills. The
secret is in focusing on the other person (your prospect) and
what you want him to do as a result of your message. But how can you focus on the other person? Simply understand his
wants and needs. Empathize with him. Put yourself in his shoes
and see the world through his eyes. Feel his joys. Feel his pains
and problems. And feel his wants. When you've done this
well, your next job is to show him how he can get what he wants
by doing what you want. Besides, been able to convincingly convey your ideas or what you
wanted done, is an important factor in effective web
copywriting. Conviction involves persuasion. Your prospect will
never take action until he is persuaded. Your ability to
convincingly persuade your reader is proportional to how much
you're able to appeal to his emotions. This is because our
purchasing decisions are ruled by our emotions. You must however know that persuasion isn't converting
people to your way of thinking. It's about converting
people to your way of feeling and believing. It is about your
emotions. The following tips will help you to effectively communicate with
your prospects and therefore increase your profits
astronomically. 1. Use Action Words: You can do this by using verbs throughout
your copy. Action words have a way of literally turning the
subconscious mind into action. And because the subconscious is
the seat of reaction and emotions, a web copy with the right
verbs make persuasion much easier. 2. Use Words That Create Ideas: The ideas you create in the mind
of your readers through your web copy determines, to a great
extent, what they feel towards you and your offer. You could
create excitement or cause the creative energy in your prospects
to rise. And whenever they remember you or your offer this idea
wells up. 3. Use Simple Words And Short Sentences: Put your scholarly
prowess aside. Focus on communicating. Communicating without
understanding is a failure. Simple words and short sentences make
reading easier. And the easier to read the better the chances of
being persuaded. Remember the K.I.S.S. principle. Therefore use
short, simple and direct statements that cut right to the heart
of the matter. 4. Focus Your Message On Your Audience: To communicate with power
and effectively persuade your prospect to do what you want, you
must understand your audience. Who is your audience? What do
they want? And how can you help them get what they want? When
your message is focused on your prospect you stand a better
chance of achieving your purpose. 5. Present Your Message As A Conversation: This is powerful
online. When your prospect accesses your web copy, he'll
be alone. It is not a public presentation. Therefore let your
presentation sound like a conversation between the two of you.
Use the first person singular. If possible use personification.
Sound natural. Forget hype. Present facts and enough emotional
empathy to help him make a decision. There you've it. Your copy writing skills could make or
break your online business. Being able to effectively communicate
your ideas so that your prospect does what you want is a skill
you must master if you must pull in massive profits with your
internet home business.
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