Incoming Links How to Increase Search Engine Rankings
If you saw a sudden decrease in your Google rankings
recently it may be due to the latest Google dance called
“Jagger”. The latest update appears to penalize those sites
that have engaged in reciprocal linking. This probably is
due to people abusing link exchanges to falsely boost their
search engine rankings. Benefits of building incoming links Increase search engine rankings – Google determines the
popularity of your site by the number of sites that link to
yours. The greater the number of incoming links the higher
your rankings. More web traffic – incoming links from sites that already
attract a lot of traffic will definitely increase the
number of visitors to your site compared to sites that are
new or have a small amount of traffic. 12 Powerful Strategies for Building Incoming Links 1. Write articles – write a quality article about the topic
of your web site and submit it to article directories, and
ezine publishers. Include a link back to your site in the
resource box at the bottom of your article. If you do this
on a regular basis you will see a steady increase in
rankings and traffic. 2. Include anchor text in your links – this is the text
that describes your link. It should contain the most
popular keyword you use for your site ie if my keyword
phrase is “affordable web design” this is the correct way
to write it in html: <.a href="http://www.domain.com">
affordable web design<./a> Note: Remove the periods after the < to get the correct code> Generating links that contain anchor text will boost your
rankings much faster than just using a simple link such as
http://www.domain.com Tip: Avoid using the same anchor text for all your links.
Try to vary text content by using other targeted keywords. 3. Get incoming links from authoritative sites – obtain
links from sites that have a large number of links pointing
to them and already get a lot of web traffic. These sites
should be related to the same topic as your site. 4. Research competitors' sites – do a search on your most
popular keyword in Google to find out which sites rank the
highest. These are your competitors that probably have many
links pointing to their site. You can find out who is linking to them by inserting:
link:www.domainname.com in Google’s search box. This should
return the number of sites that link to your competitors.
By visiting each of these links you may be able to pick up
a good number of quality sites that can also link to yours. Alternative methods - go to Alexa.com to find out the how
much traffic your competitor’s site gets.
-Visit marketleap.com to determine the link popularity of
your site.
-Download the Google toolbar to determine the PR (page rank)
of a site. A high PR indicates the site has many links
pointing to it. 5. Use the same URL format – search engines don’t see all
URLs the same. Here are some different ways to write your
URL ie http://domainname.com
http://domainname.com/
http://domainname/index.html
http://www.domainname.com
http://www.domainname.com/
http://www.domainname.com/index.html These are all different URLS even though though they all
point to the same web page. If sites that link to you use
all different URLS, it will decrease your web page
relevancy. Try to stick to one format ie http://www.yourdomain.com to
gain maximum page rankings.
Part 2
To read points 6-12 of this article, visit:
http://www.isitebuild.com/incoming-links
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