Opt In Lists for Events

Opt-in lists for events are similar to the signing up for a newsletter. You ask people if they want to be notified when a special event or sale is happening. Although some may look at this as a permission to send junk mail, you can let them know that you are not selling your list to anyone and you will use it only for the stated purpose. Then do not abuse the privilege of having them sign up. Do not overwhelm them with sales and event notices—make sure that you schedule the notices and let them know when to expect them. As with a newsletter, you can tell them whether it will be daily, weekly, monthly, or otherwise. You should also inform them of the day to expect it.

I know that you do not commonly see much scheduling happening on the Web in general, but you will find that your clients appreciate your scheduling. It gives them a heads up when to expect the information so they are more likely to read it. You want them to read it and take action from what you send. In order to make this happen, schedule your mailings and make them exciting and enticing.

If people opt in, they will also want to have the option of opting out. Let them know at any time they can do so and give them a link so they can follow through. I have opted out of some lists with ease and others only with great difficulty. As you can imagine, I feel respect for the companies that make it easy and lose all patience for those that do not. Consider, too, that people change addresses, and they must have an easy way to opt out of the old address and opt in with the new one!