To Grow Your List Feed and Water it Daily
One of the biggest questions I hear online is "How do I grow
my newsletter list?" If you publish an ezine, the name of the
game is growth. What good is writing an ezine, if no one
reads it? There are numerous methods you can utilize to increase your
subscriber base, and I'd suggest you use a combination of a
few of them for best results. Let's review: 1) Subscribe Form: First of all, you want to make sure you
include a subscriber box in the upper right hand corner of
every page of your site. People won't subscribe if they
don't know you exist. You also may want to offer a "free
bonus" as an enticement to get them to give up their email
address. The free bonus can take the form of a free ebook or
report or other downloadable software. Just make sure it
relates to the theme of your ezine. If you don't have an
ebook to give away, you'll find plenty of free ones over
at http://free-ebooks.net 2) Devote a Page: Devote an entire page to your
ezine that includes back issues and testimonials from all
your happy subscribers. If you can buy your ezine's domain
name I'd suggest you do, then redirect that domain to that
particular page of your site. It's easy to do and your
webhost should be able to help you. 3) Pop Ups: Love 'em or hate 'em, they work. Regular pop ups
open when someone enters your site, which may be a bit
annoying. A better tactic is to use a pop up box that shows
up when a person exits your site, often called a "pop
under." This is usually found to be less irritating because
the person has already finished viewing your site and the
window is not as intrusive when it shows up upon exiting.
You'll find free pop up creators at
http://www.echoecho.com/toolpopupgenerator.htm There's also something called a pop up "alert" button. This
can be done with software. When a user enters your site, a
"warning box" pops up asking them if they would like to
subscribe to your ezine. They must select yes or no to get
the box to go away. If they say yes, their email address is
instantly sent to you. If this option interests you check it
out at http://www.optinautomator.com it can be purchased for
only 37.00 4) Buy Them: If all else fails and you have more cash than
time, you may want to look at services that allow you to buy
opt in subscribers. These are reputable companies who sell
only 'opt in' subscribers. Some of the better ones are: http://www.HipLists.com
http://www.WorldWideLists.com
http://www.LeadFactory.com 5) Joint Ventures: If you're willing to collaborate with
other ezine publishers, you can help each other to pick up
subscribers. One of the most popular methods is to team up
with five or six other publishers and include the details of
each other's ezines on your "thank you for subscribing"
pages or in your welcome letters. You can download a free
script at http://EzineRocket.com that will help you to
easily setup a joint venture like this at your site. To see
an example of what a joint venture page looks like take a
look at http://www.merlesworld.com/subscribed.html If you need help finding other ezine publishers, try doing a
search at any of the major search engines for ezines like
yours. 6) Swap Ads: Seek out other ezine publishers with similar
subscriber bases that also cater to your target market and
offer to swap ads with them. By running ads for your ezine
in other related ezines you'll get plenty of free exposure
and new subscribers. Find publishers at ezine directories
such as http://www.LifeStylesPub.com 7) Co-Registrations: Usually in the form of a pop up box
that comes up upon leaving a site, offering you the chance
to subscribe to multiple ezines. An example of this type of
service would be http://www.SubscriberDrive.com and
http://www.personalizedpartyfavor.com/freenocatch.htm Usually you need to join a service like this at their site
and once approved they'll email you a snippet of Java code
to add to your pages. Your ezine is shown as one of the
listings in proportion to the number of times the pop up is
shown on your site. Thus more traffic= more pop ups=more
exposure for you. 8) Article Writing: I must say writing articles has always
been one of my best promotional activities. If you include a
blurb about your ezine in your sig line you can pick up
subscribers every time your article is published. Here are
some directories where you can post your articles: http://www.Family-Content.com
http://www.IdeaMarketers.com
http://marketing-seek.com 9) Ezine Directories: You can do it by hand or purchase
software, but you should get your ezine listed with as many
ezine directories as you can. This will help to get the word
out and makes sure you're in all the right places when
people are searching for an ezine like yours. You can do it
by hand or purchase software that will do it for you such as http://EzineAnnouncer.com
http://NewsLetterPromote.com By Hand: http://www.Eziner.com
http://Zinos.com
http://www.Ezine-Dir.com
http://Newsletter-Directory.com
http://EzineHub.com
http://EzineCatalog.com
http://EzineListing.com So there you have it. Some great ideas for you to grow your
subscriber base. Don't underestimate the power of your own
list, it's one of the most important tools in your marketing
arsenal. By implementing a few, or all of these
suggestions on a regular basis, you'll have a larger list
than you ever could have imagined. And that's a good
investment. Remember, feed and water your list daily and
it'll grow strong and healthy, blossoming into something you
can be proud of and make money with at the same time.
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